Top 5 Virtual Fitness Programs on iOS in Norway Q4 2022

Throughout Q4 2022, the top virtual fitness programs on iOS in Norway showcased varying trends in downloads, revenue, and active users. Below is a detailed look at the performance of the top 5 apps: Strava: Run, Bike, Hike, Fitbit: Health & Fitness, Zwift: Ride and Run, Sweat: Fitness App For Women, and Geocaching®.

Strava: Run, Bike, Hike saw a consistent decline in weekly revenue, starting from approximately $45.5K in late September to around $22.9K by mid-December, before a slight uptick to about $29.9K in the last week of December. Weekly downloads followed a similar downward trend, peaking at 1.2K in late September and dropping to around 451 by mid-December, with a slight recovery to 677 downloads in the final week. Active users demonstrated a fluctuating pattern, starting at 27.6K in late September, dipping to 21.4K in mid-December, and climbing back to 27.7K by the end of the year.

Fitbit: Health & Fitness experienced varied weekly revenue, beginning at $12.3K in late September, dipping to approximately $8K in late October, and recovering to around $12.4K by the end of November. Downloads saw a significant spike in December, from around 360 in mid-December to 1.6K in the last two weeks. Active users remained relatively stable, fluctuating between 12.7K and 14.5K throughout the quarter.

Zwift: Ride and Run showed steady revenue growth, starting at $7.9K in late September and peaking at approximately $9.6K by late November. Weekly downloads were modest but increased gradually, reaching 200 by the end of December. Active users also grew consistently, from 486 in late September to 863 by the last week of December.

Sweat: Fitness App For Women had fluctuating revenue, with a notable peak of approximately $3.4K in late November and another rise to around $3.2K in the final week of December. Downloads were minimal but saw an increase towards the end of the year, from 33 in mid-December to 70 in the last week. Active users showed minor fluctuations, maintaining a range between 127 and 192 throughout the quarter.

Geocaching® displayed a steady revenue increase, starting at around $1.4K in late September and reaching approximately $4.9K by the end of December. Downloads witnessed peaks and troughs, with a significant spike to 474 in early October and stabilizing to around 103 by the end of the year. Active users saw a decline from 947 in late September to 608 by the last week of December.

These insights reflect the dynamic nature of the virtual fitness app market in Norway. For more detailed analytics and insights, visit Sensor Tower.